DC Comics San Diego Comic Con

The Ask

Generate buzz, publicity and subscription pre-orders prior to product launch.

The Solve

When tasked with evangelizing the fanbase for the launch of DC Universe, we turned to San Diego Comic Con to bring to life customized experiences styled after flagship content. The Harley Quinn destruction room, Doom Patrol super science lab, Swamp Thing maze and a 30 foot living comic book featuring iconic superhero stories were part of the collective brand activation.


Boost is an experiential agency that creates lasting consumer connections for tech, entertainment, spirits and lifestyle brands.

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