Dignity Health Super Bowl Activation

The Ask

Create a democratic experience highlighting the brand’s Hello human kindness campaign.

The Solve

As a sponsor of Super Bowl 50, Dignity Health tasked us to develop a compelling, democratic experience around their Hello human kindness campaign. We designed and built a share-worthy sustainable structure designed as a call to action to pledge acts of kindness. Super Bowl City visitors shared their unique pledges through social igniting a movement that underscored the brand values.

Stevie Award Winner,
Brand Consumer Experience of the Year

Boost is an experiential agency that creates lasting consumer connections for tech, entertainment, spirits and lifestyle brands.

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