Dignity Health Super Bowl Activation
Create a democratic experience highlighting the brand’s Hello human kindness campaign.
As a sponsor of Super Bowl 50, Dignity Health tasked us to develop a compelling, democratic experience around their Hello human kindness campaign. We designed and built a share-worthy sustainable structure designed as a call to action to pledge acts of kindness. Super Bowl City visitors shared their unique pledges through social igniting a movement that underscored the brand values.