Electronic Arts Pop-up Shop

The Ask

Develop extended experience opportunity for fitness minded consumers.

The Solve

For the latest installment of EA’s fitness game, we created six week-long training centers in San Francisco and Boston offering consumers a hands-on workout. To fuel online chatter, we hosted weekly influencer and media events, ultimately exceeding program goals.

Experiential Award Winner,
Best Pop Up Shop

Boost is an experiential agency that creates lasting consumer connections for tech, entertainment, spirits and lifestyle brands.

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