Electronic Arts Pop-up Shop
The Ask
Develop extended experience opportunity for fitness minded consumers.
The Solve
For the latest installment of EA’s fitness game, we created six week-long training centers in San Francisco and Boston offering consumers a hands-on workout. To fuel online chatter, we hosted weekly influencer and media events, ultimately exceeding program goals.
Experiential Award Winner,
Best Pop Up Shop
Boost is an experiential agency that creates lasting consumer connections for tech, entertainment, spirits and lifestyle brands.
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