Ellen DeGeneres Newfronts

The Ask

Showcase the brand’s attributes to the advertising and marketing community.

The Solve

To showcase the latest programming at the annual NewFronts, we created the EllenFronts, a dynamic introduction to upcoming content, partnerships and special announcements. Attendees could pose with a larger than life emoji installation, try their hand at making it rain custom video booth and view 360 content projection taking guests deep into Ellen’s world.

Boost is an experiential agency that creates lasting consumer connections for tech, entertainment, spirits and lifestyle brands.

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