G.H. Mumm Press Event

The Ask

Drive trial and buzz amongst Formula One attendees, generate earned media.

The Solve

As the official sponsor of Formula One, we kicked off the race with a celebrity hosted brand experience for influencers and press. Turning one of Austin’s rooftops into a premium, branded event with saber tutorials, entertainment and champagne tastings. We partnered with local hotspots across the city with pop up outposts serving bubbly to race enthusiasts.

Boost is an experiential agency that creates lasting consumer connections for tech, entertainment, spirits and lifestyle brands.

Los Angeles, California | 213.443.8821

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