G.H. Mumm Press Event
Drive trial and buzz amongst Formula One attendees, generate earned media.
As the official sponsor of Formula One, we kicked off the race with a celebrity hosted brand experience for influencers and press. Turning one of Austin’s rooftops into a premium, branded event with saber tutorials, entertainment and champagne tastings. We partnered with local hotspots across the city with pop up outposts serving bubbly to race enthusiasts.