The GAP Retail Activation

The Ask

Build buzz and drive in-store traffic for NYC flagship reopening.

The Solve

To drive in store traffic and sales for The Gap’s Herald Square reopening, we created a three month retail activation which engaged thousands of shoppers. Unique weekly offerings; shoe lace changes, beauty touch ups and a custom portrait studio simulcast direct to the Times Square Jumbotron. To drive interest outside of the in store activation, we created a first of its kind takeover of Herald Square with branding and complimentary WiFi.

Experiential Award Winner
Best In Store Programming

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Boost is an experiential agency that creates lasting consumer connections for tech, entertainment, spirits and lifestyle brands.

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