The GAP Retail Activation
Build buzz and drive in-store traffic for NYC flagship reopening.
To drive in store traffic and sales for The Gap’s Herald Square reopening, we created a three month retail activation which engaged thousands of shoppers. Unique weekly offerings; shoe lace changes, beauty touch ups and a custom portrait studio simulcast direct to the Times Square Jumbotron. To drive interest outside of the in store activation, we created a first of its kind takeover of Herald Square with branding and complimentary WiFi.