The GAP Retail Activation

The Ask

Build buzz and drive in-store traffic for NYC flagship reopening.

The Solve

To drive in store traffic and sales for The Gap’s Herald Square reopening, we created a three month retail activation which engaged thousands of shoppers. Unique weekly offerings; shoe lace changes, beauty touch ups and a custom portrait studio simulcast direct to the Times Square Jumbotron. To drive interest outside of the in store activation, we created a first of its kind takeover of Herald Square with branding and complimentary WiFi.

Experiential Award Winner
Best In Store Programming

Boost is an experiential agency that creates lasting consumer connections for tech, entertainment, spirits and lifestyle brands.

Los Angeles, California | 213.443.8821

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