The Glenlivet Dram Room

The Ask

Educate scotch lovers on brand heritage and flavor profile, increasing the community of scotch enthusiasts.

The Solve

To bring the brand heritage and flavor profile forward to scotch enthusiasts, we created the Dram Room, a sensorial journey into the brand’s origin. An aroma station featured product profile notes along with a personalized cocktail robot tied directly to social sharing traveled to 24 target rich events.