The Glenlivet Dram Room

The Ask
Educate scotch lovers on brand heritage and flavor profile, increasing the community of scotch enthusiasts.
The Solve
To bring the brand heritage and flavor profile forward to scotch enthusiasts, we created the Dram Room, a sensorial journey into the brand’s origin. An aroma station featured product profile notes along with a personalized cocktail robot tied directly to social sharing traveled to 24 target rich events.
Experiential Award Winner
Best Consumer Engagement
Boost is an experiential agency that creates lasting consumer connections for tech, entertainment, spirits and lifestyle brands.
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