Google Castland

The Ask

Position Chromecast as the premier streaming device amongst millennial music lovers.

The Solve

To position Chromecast as the premier streaming device amongst millennial music lovers, we created Castland, an immersive experiential activation offering festival goers a chance to rock out to their favorite tracks and cast their music video onto the main stage screens. Supercharged by artist meet and greets and YouTube Creators, we exceeded the brands social goals.

Boost is an experiential agency that creates lasting consumer connections for tech, entertainment, spirits and lifestyle brands.

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