Samsung Galaxy Mobile Launch

The Ask

Develop a one of a kind experience for the gaming community for the US launch of the Galaxy S20 mobile.

The Solve

An all day mobile gaming marathon and pop up lounge at PAX East. The livestreamed mobile tournament faced gaming pros and amateur teams to compete for the top prize. A supporting lounge offered a first look at the brand’s newest device driving buzz and pre-orders.

Boost is an experiential agency that creates lasting consumer connections for tech, entertainment, spirits and lifestyle brands.

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