University of CA Mobile Tour
The Ask
Educate Californians around UC’s innovation hub and inspire soon to be students.
The Solve
To educate Californians and cement UC’s position as the leading innovation hub, our university mobile tour Gelateria visited target-rich events throughout the state of CA. We created custom flavored pop’s inspired after the list of campuses with interactive games surrounding key innovations.
Boost is an experiential agency that creates lasting consumer connections for tech, entertainment, spirits and lifestyle brands.
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